The Natural Recall Calendar and its packaging are among the finalists of the LUXE PACK IN GREEN AWARD 2015 in Shanghai.
The prize is awarded to the company that present the most innovative solution of ecological packaging. Requirements in order to win this remarkable prize are the quality of materials, the innovation in the developing-process, the efficiency of technologies and the adopted sustainability’s criteria.
The Natural Recall international project of graphic communication looks into the relation between the vegetal-world and the human one. For this reason the calendar and the related packaging are made out of the unique paper of the “Crush Ecological Line” by Favini. All the different kinds of paper belonging to the Crush family are born out of various organic compounds wastes such as cellulose, seaweeds, nuts and fruit, otherwise destined to the dump.
Inspired by Crush, the folder containing the calendar is made of the same paper utilized for the printing tests of the calendar itself. Instead of throwing them (in the pulping mill), they have been recovered in order to produce this new artifact of high value.
The packaging is made with attention to the smallest details, from the printing process to the use of vegetable ink based on soy, with the lowest environmental impact. The original rebinding with Singer’s sewing stitch, gives the product a sartorial flavor.
Natural Recall is a project promoted by Co.me, a Treviso-based communication studio and GTower, Milan, with the precious contribution of the technical partners of La Grafica Faggian, Rigatoria Lughese and SD Laser, Ditre Group and Favini, this last one also among the participants of the LUXE PACK IN GREEN AWARD with the gift box Selezione Italiana, out of CartaCrusca created for Academia Barilla.
The calendar was officially presented last year during the inauguration event of the Natural Recall project in Serra dei Giardini, Venice. This important event has seen the participation of 84 graphic designers, artists, and visual poets from all over the world.
The Natural Recall works are now in Paris, for an exhibition in the Atelier de gravure Zec, where has been presented to the public also the Natural recall book, published by Qupé éditions.
Il calendario artistico e il packaging di Natural Recall sono tra i finalisti in concorso a Shanghai per il LUXE PACK IN GREEN AWARD 2015.
Assegnato ogni anno all’azienda che presenta la soluzione più innovativa di packaging ecologico, il LUXE PACK IN GREEN AWARD seleziona i finalisti sulla base di materiali utilizzati, processi sviluppati, efficienza delle tecnologie e criteri di sostenibilità adottati.
Ideati nell’ambito del progetto internazionale di comunicazione grafica Natural Recall, che indaga la relazione tra l’universo vegetale e quello umano, il calendario e la relativa custodia sono realizzati con una carta unica al mondo della linea ecologica Crush di Favini, che racconta come da elementi di scarto (cellulosa, alghe, frutta e noci, ecc.) destinati alla discarica o ad altre sottoproduzioni, possa nascere un prodotto di straordinaria qualità.
Ispirata da Crush, la cartella contenente il calendario è stata realizzata recuperando le prove di stampa del calendario stesso che, invece di essere destinate al macero per recuperarne le fibre, sono state riutilizzate per generare un nuovo manufatto di alto pregio.
Ognuna di esse è curata nei minimi dettagli, dalla stampa all’utilizzo di inchiostri vegetali a base di soia a bassissimo impatto ambientale. L’originale rilegatura con punto Singer conferisce al prodotto un sapore sartoriale.
