Rather than making our contribution a strictly personal response, we chose to investigate lasting bonds between man and plant, from a broader perspective.
Man’s relationship to tobacco is one marked by fatal passion, dating back as far as to 1400 B.C. From the peace pipes of Native American tribes, to the Chesterfields smoked by James Dean in ‘Rebel Without a Cause’ – tobacco is both blessing and curse. Over the last few decades, public awareness campaigns have increased peoples understanding of the health effects of smoking tobacco, leading up to the statutory tobacco packaging warning messages implemented throughout the world.
I started smoking when I was around 12 years old. Like many of my friends at that time, for me, smoking was a way of revolting against my parents and authoritative teachers. Beside tar and nicotine, each whiff infused a sense of being in control – although the treacherous cigarrettes made sure that I drifted farther and farther away from it. Fortunately, I managed to quit smoking after having smoked a pack of cigarettes every day for four years.
For our contributed work, we chose a bright red colour, which both represents passion and references standard tobacco company vocabulary. Screen printed on a high-gloss, coated stock, we emulate the look and feel of the cigarette packaging in its plastic coating.
Surely, the relationship between man and tobacco is one of the most enduring and passionate in history.