Routes and Roots
Routes and roots, two words with the same pronunciacion but with meaning almost opposite. Routes is more future related, leaning forward. Roots is more about the past and tradition. The poster trough this play on word wants to invite the audience to take new roads and paths, without losing the connection with the tradition. In other words we have not to forget that we live on earth and we share the planet with other living being. Eventhough the evolution is continuous is important to keep in mind this eternal connection.
Italian Motion&Graphic designer based in Amsterdam. Loves to burn his lovely-blue eyes with the screen light of his not-very-young mac.
He also likes compound adjectives.